Mimir vs Maze

Maze and Mimir serve two distinct moments in the product process. Maze is a validation tool — you've designed a solution and want to test whether it works with real users. Mimir is a discovery tool — you have customer feedback and want to figure out what to build.

Discovery comes before validation. You need to understand the problem space and identify opportunities before you can design solutions to test. Mimir handles discovery by synthesizing interviews, support data, and feedback into ranked recommendations. Maze handles what comes after — testing whether your proposed solution actually works.

Maze excels at rapid unmoderated testing. Upload a Figma prototype, define tasks, and get results from real users without scheduling a single call. The task completion rates, misclick maps, and usability scores give you quantitative confidence in your design decisions.

For design teams that ship fast and iterate on prototypes, Maze's turnaround time is a real advantage. You can test a design variation in the morning and have results by afternoon. That tight feedback loop between design and validation is hard to get with moderated research.

The question isn't Mimir or Maze — it's Mimir then Maze. Use Mimir to analyze customer feedback, surface the most impactful problems, and generate implementation recommendations. Then use Maze to validate your design solutions before engineering invests build time.

Teams that skip discovery and jump straight to validation often test solutions to the wrong problems. They get high usability scores on features nobody needed. Mimir ensures you're solving problems that actually matter to customers before you spend time designing and testing solutions.