Mimir vs Hotjar

Hotjar gives you a visual window into how users interact with your website or app — where they click, how far they scroll, where they rage-click, and what their actual session looks like in a recording. It's powerful for understanding UX friction at a granular level.

Mimir works with a completely different type of data. Instead of behavioral recordings, Mimir analyzes what customers tell you — in interviews, support tickets, feedback forms, Slack threads. The insights are about what to build, not how to optimize what exists. These tools answer different questions at different stages of the product lifecycle.

Hotjar is unmatched for quick, visual UX insight. Watching a session recording of a confused user is worth more than a hundred analytics charts. Heatmaps instantly show you where attention goes on a page. The feedback widget lets users report issues in context.

For early-stage products and marketing sites, Hotjar's free tier is genuinely generous. You get enough data to identify major UX problems without spending anything. It's one of the fastest paths from 'something feels wrong' to 'here's exactly where users get stuck.'

Hotjar is a UX optimization tool. Mimir is a product strategy tool. Hotjar helps you make what you've built work better. Mimir helps you figure out what to build in the first place.

The ideal workflow: use Mimir to analyze customer feedback and decide on your next feature. Build it. Then use Hotjar to watch how users interact with it and optimize the experience. They're sequential, not competitive — discovery, then refinement.