Mimir vs Aha!

Aha! is one of the most established roadmap tools in the market, and for good reason. It excels at taking your product strategy and turning it into polished, shareable roadmaps that stakeholders actually understand. If your main challenge is communicating what you've already decided to build, Aha! does this well.

Mimir solves the problem that comes before the roadmap: figuring out what should be on it. By analyzing customer interviews, support tickets, and usage data, Mimir surfaces patterns you might miss and recommends specific product changes with evidence. The two tools address different phases of the product management workflow.

Aha! has a depth of roadmap features that's hard to match — timeline views, capacity planning, strategy models, OKR tracking, and beautiful stakeholder presentations. For enterprise teams with complex planning needs across multiple product lines, Aha!'s structure is genuinely valuable.

The scoring frameworks in Aha! also give teams a systematic way to evaluate features. But they still require you to manually assign scores based on your judgment. If your judgment is informed by rich customer data analysis, that's great. If you're scoring based on gut feel, the framework gives you false precision.

The gap between Aha! and Mimir is really about input vs output. Aha! is excellent at organizing and presenting decisions you've already made. Mimir is about making better decisions in the first place by finding signal in customer feedback that manual review misses.

Teams that use both get the best of both worlds: Mimir to discover what to build, then Aha! to plan and communicate the roadmap. Mimir even generates specs that could inform your Aha! feature cards with customer evidence and implementation details.