Customer intelligence
Propane connects your tools and lets you query customer data. Mimir reads the raw feedback and tells you what to build.
Propane is a customer intelligence operating system. It connects to your existing tools — HubSpot, Intercom, Mixpanel, Zendesk, and hundreds more — and builds a unified view of every customer signal. You ask questions in natural language ("What are enterprise customers complaining about this quarter?") and Propane surfaces answers from across your entire data stack. It is an ambitious vision: one place to query everything you know about your customers.
Mimir solves a narrower, more specific problem. You paste customer interviews, support tickets, or feedback into Mimir and get ranked recommendations for what to build next — with evidence trails linking every recommendation back to specific customer quotes. There is no integration setup, no data pipeline to configure, and no natural language querying. The AI does the analysis and hands you the answer.
The difference comes down to what you need. Propane gives you a powerful lens to explore your customer data. Mimir gives you a direct answer to the question every PM is actually asking: what should we build next?
You just finished a round of customer discovery calls. The recordings are on your laptop, the notes are in Google Docs, and you need to figure out what to build for your next sprint. You do not need to connect 500 tools — you need the AI to read 25 transcripts and tell you what matters. Mimir does this in 60 seconds.
→ Mimir
Your company has years of data in Intercom, Mixpanel, Salesforce, and Zendesk. You want to ask questions like "which feature requests correlate with churn?" across all of it. You have the engineering resources to set up integrations and the data volume to justify an intelligence platform.
→ Propane
Your team collected feedback from 15 different sources last quarter. You need to synthesize it all into a ranked list of what to build, with evidence your team and stakeholders can review. You need recommendations, not a query interface.
→ Mimir
Export or paste your existing customer feedback into Mimir — interviews, tickets, survey responses, Slack threads. No integrations to configure.
Run your first analysis and compare Mimir's ranked recommendations against whatever you have been prioritizing based on your current data stack.
Use Mimir for the "what to build" decision and keep Propane (or your existing tools) for ongoing customer monitoring if you need it.
Propane is building something genuinely interesting — a unified intelligence layer across all your customer data. If you have the data volume and the team to take advantage of that, it is worth watching. Mimir solves a different problem: you have customer feedback and you need to know what to build. No setup, no integrations, ranked recommendations in 60 seconds.
Paste customer feedback and get ranked product recommendations in 60 seconds. No setup, no credit card.
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